Dancing Against the Clock: How Claude’s Eurovision Music Video Came to Life
In order to create the winning music video concept to Claude’s Eurovision Contest Entry C’est La Vie, director Ivan Boljat was allowed just two listens to the song. No problem for Ivan: he knew exactly how to bring Claude’s music to life. With Gouden Kalf-winning choreographer Emma Evelein and some of Europe's best dancers on board, the music video to C’est La Vie was born.
The vision: a coming-of-age story told through dance, where the artist meets his younger self in a choreography driven journey of self discovery. The team had just three weeks, a song shrouded in secrecy, and one more hurdle to clear: Claude had never danced professionally before. The result? A 10/10 music video that is introspective, electrifying, and above all, ‘’very dancy.’’