About
Average Is Our Enemy
Heart-pounding, reality-shifting, barrier-breaking or phone-tilting good. A 10/10 film shows you something in a way you’ve never seen before. Making that kind of film is not science. It’s personal. A matter of taste and never-ending curation.
It is about nailing every single detail while never losing sight of the big picture. So we always aim for a 10/10 when we write, film, direct, design, grade or create something that moves culture. We work for brands, agencies, artists. Anyone who believes that film is the perfect way to share their story.
European Craft, Curated
We know that craft is key when you’re creating culture-defining work. That’s why we work with people who care as much about every detail of your story as you do. We curate Europe’s finest talent: creative minds with extraordinary vision from Amsterdam, Berlin, Barcelona and beyond.
Because no creative boundary should ever stand in the way of your film, our European network consists of award-winning DOPs, directors, editors, production designers, colourists and creatives who share the love for film.
Scoring a 10/10
… doesn’t come easy. It takes talent, chemistry, and the courage to fight for bold ideas. We craft like artists, execute like athletes, and make every collaboration as memorable as the films we create. That’s why we follow the way of the 10. You can hold us accountable to these ten simple but important rules, every time we set out on an adventure together.
The ways of the 10:
- Your idea is everything, stick to it
- Set the bar, don’t settle for less
- It’s in the details, details, details
- Exceed your own expectation
- A 10 today is a 10 tomorrow, make it timeless
- Talent knows no borders, so look beyond them
- Let’s curate ourselves, every day again
- Know what and who might be in the way
- Keep your ear to the ground and aim for the sky
- Trust your taste, it’s personal!
Because in a world where everyone can make content, only obsessive craft and uncompromising vision can create the rare work that makes people stop scrolling and start talking.
10/10, creative film and photo production
10/10 is Amsterdam’s craft-driven production company, curating Europe’s finest talent to create culture-defining commercials, brand campaigns, photoshoots, and music videos. We exist for moments when mediocrity is unthinkable: transforming bold ideas into work that shapes visual culture and sets new standards.
Average Is Our Enemy.
Curious what your 10 out of 10 could look like? Get in touch and let’s create something stupidly amazing together.